The Sellable Sketch Story
A few years ago I left my corporate job to launch a freelance business and I was so excited! I got my office set up, I registered my business and when I sat down to design I felt absolutely lost. For years I had been told what to design and I knew the style of prints that I was expected to create, but when left on my own I was overwhelmed and unproductive. Weeks went by and I had little to show for my time other than a few sketches and unoriginal pattern concepts. If my business was going to survive I knew that I needed a change, so I developed a system that would take the guesswork out of what to design each season. This system, which I now share through the Sellable Sketch Workshop, brings clarity to the collection development process and designers leave feeling focused, confident and motivated to get their work out into the marketplace.
“
I think my greatest
frustration before taking the course was understanding who I was
as a designer... The collection I developed during the
“Sellable Sketch” class is now being sold in quilt
shops all over the country. I can't say enough good things about
the process.
”
What You'll Learn
Learn the keys to designing a successful print collection
- The importance of staying true to your artistic style and the 3 steps to discovering your style
- How to pick appropriate trends and inspiration sources for your target market
- How to develop a print from sketch to digital file in both Illustrator and Photoshop
- Tips and tricks to developing a print color palette
- The common mistake that designers make when developing print coordinates
“
When I finished my degree
in Illustration a couple of years ago I felt quite lost and
without direction. I had lost a bit of confidence. Most of my
projects have incorporated patterns but this course has given me
the confidence, help, support and tools to create patterns with a
strong concept.
”
Who this course is for
This course was designed for passionate designers who...
- Want to learn how to turn a sketch into a sellable print collection
- Need help discovering or rediscovering their personal style
- Are unsure how to target their ideal customer
- Simply need a boost to their business and a systematic way of working season after season
What you get with the course
The Sellable Sketch Workshop is a six week intensive
which shares the secrets to developing more professional,
marketable textile design collections. The workshop includes ...
- 6 downloadable tutorials, including a bonus tutorial from my premium course, Building Your Textile Design Business course (details listed below)
- Four group coaching calls, in which we will review your collections and answer any questions that you may have about the process. Recordings will be available for those who are unable to attend
- A personalized written portfolio review, including action steps to improve the online marketing of your portfolio
- Course materials, which include checklists, bonus tips and a resource guide for further learning
- Three months free access to the Pattern Observer membership community, which includes a private forum and gallery for sharing artwork, as well as exclusive design tutorials, expert advice and a live monthly Q&A group coaching call
“
The Sellable Sketch is a
BRILLIANT working formula which walks you through step by step
through the design process. I found the creative confidence to
build up my portfolio and was taken on by my two dream studios in
the US!!! This all happened within six months of starting the
course, while being a full time mummy to a two year old.
”
Course Materials
6 downloadable video tutorials which you can work through
with every new collection you create!
- Lesson One: Finding Your Style (10:00)
- Lesson Two: Know Thyself, Know Thy Consumer (13:24)
- Lesson Three: The Backbeat (11:41)
- Lesson Four: Your Moneymaker Print
- a. Introduction (8:11)
- b. Creating Your Document in Illustrator (2:05)
- c. Developing Your Color Palette using Adobe Kuler (3:10)
- d. Using Image Trace in Illustrator (7:00)
- e. Using the Pen, Pencil & Brush Tools in Illustrator (7:48)
- f. Print Layout in Illustrator (8:53)
- g. Preparing Your Illustrator File for Sale (4:14)
- h. Quick Start Guide to Preparing A Hand-Painted Design for Sale in Photoshop (6:23)
- i. Preparing Your Sketch in Photoshop (5:50)
- j. Print Layout in Photoshop (6:08)
- k. Using Filters in Photoshop (5:36)
- l. Indexing in Photoshop (10:15)
- Lesson Five: Print Coordinates (7:01)
- Lesson Six: Presenting your collection through your online and physical portfolio (pulled from Building Your Textile Design Business) (34:58)
Additional course materials
- The Sellable Sketch Workbook
- A copy of The Sellable Sketch Resource Guide, which includes a list of my favorite books, web tools, printers and studio databases
- A copy of The Sellable Sketch Next Steps Guide. This guide is a goldmine and includes 30 action steps to boosting your surface design business!
What's Not Covered in this course
- Repeats. To learn repeat essentials please check out The Ultimate Guide to Repeats. The Ultimate Guide to Repeats
- Marketing. To learn how to market yourself and grow your textile design business please check out Building Your Textile Design Business. Building Your Textile Design Business
- Adobe Illustrator and Photoshop Basics. If you are interested in expanding your adobe skills I encourage you to Register to receive a 7-day free trial to lynda.com. This is one of the top photoshop and illustrator training resources out in the market. The tutorials are easy to follow, high quality and very affordable!
- Art Licensing. If you are interested in learning how to license your artwork I highly recommend Tara Reed's ebooks. They are informative and well worth the investment.
