The Sellable Sketch

Bring clarity and focus to your collection development process through our most popular course


The Story

A few years ago I left my corporate job to launch a freelance business and I was so excited! I got my office set up, I registered my business and when I sat down to design I felt absolutely lost. For years I had been told what to design and I knew the style of prints that I was expected to create, but when left on my own I was overwhelmed and unproductive. Weeks went by and I had little to show for my time other than a few sketches and unoriginal pattern concepts. If my business was going to survive I knew that I needed a change, so I developed a system that would take the guesswork out of what to design each season. This system, which I now share through the Sellable Sketch, brings clarity to the collection development process and designers leave feeling focused, confident and motivated to get their work out into the marketplace.

I think my greatest frustration before taking the course was understanding who I was as a designer… The collection I developed during the “Sellable Sketch” class is now being sold in quilt shops all over the country. I can’t say enough good things about the process.


What You’ll Learn

The keys to designing a successful print collection

  • The importance of staying true to your artistic style and the 3 steps to discovering your style
  • How to pick appropriate trends and inspiration sources for your target market
  • How to develop a print from sketch to digital file in both Illustrator and Photoshop
  • Tips and tricks to developing a print color palette
  • The common mistake that designers make when developing print coordinates

When I finished my degree in Illustration a couple of years ago I felt quite lost and without direction. I had lost a bit of confidence. Most of my projects have incorporated patterns but this course has given me the confidence, help, support and tools to create patterns with a strong concept.


Who This Course Is For

This course was designed for passionate designers who…

  • Want to learn how to turn a sketch into a sellable print collection
  • Need help discovering or rediscovering their personal style
  • Are unsure how to target their ideal customer
  • Simply need a boost to their business and a systematic way of working season after season

The Sellable Sketch is a BRILLIANT working formula which walks you through step by step through the design process. I found the creative confidence to build up my portfolio and was taken on by my two dream studios in the US!!! This all happened within six months of starting the course, while being a full time mummy to a two year old.


What you get with the course

5 downloadable video tutorials which you can work through with every new collection you create!
  • Lesson One: Finding Your Style (10:00)
  • Lesson Two: Know Thyself, Know Thy Consumer (13:24)
  • Lesson Three: The Backbeat (11:41)
  • Lesson Four: Your Moneymaker Print
    • a. Introduction (8:11)
    • b. Creating Your Document in Illustrator (2:05)
    • c. Developing Your Color Palette using Adobe Kuler (3:10)
    • d. Using Image Trace in Illustrator (7:00)
    • e. Using the Pen, Pencil & Brush Tools in Illustrator (7:48)
    • f. Print Layout in Illustrator (8:53)
    • g. Preparing Your Illustrator File for Sale (4:14)
    • h. Quick Start Guide to Preparing A Hand-Painted Design for Sale in Photoshop (6:23)
    • i. Preparing Your Sketch in Photoshop (5:50)
    • j. Print Layout in Photoshop (6:08)
    • k. Using Filters in Photoshop (5:36)
    • l. Indexing in Photoshop (10:15)
  • Lesson Five: Print Coordinates (7:01)
Additional course materials
  • The Sellable Sketch Workbook
  • A copy of The Sellable Sketch Resource Guide, which includes a list of my favorite books, web tools, printers and studio databases
  • A copy of The Sellable Sketch Next Steps Guide. This guide is a goldmine and includes 30 action steps to boosting your surface design business!

 

The Sellable Sketch is now part of our Textile Design Lab. Learn more here!

 

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At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and private design community, The Textile Design Lab.