Explore the women's activewear market through this hands-on, creative four week workshop.

Starting October 17, 2016. $299

Women’s activewear is an exciting market made up of apparel brands who supply clothing and accessories to women who want to look great while exercising, dancing, stretching, practicing yoga - just being active! These women want garments that flatter them, express their personality,and inspire them to get out and move.They don’t just want to look great. They want to feel fierce, empowered, and feminine. That’s where we come in….

What is women's activewear?


Designing Textiles for the Fashion Industry: Women's Activewear


Take your textile design work to a new level of mastery with this high value, hands-on workshop from Pattern Observer. Through a series of creative exercises and interaction with our team of experienced designers, you'll explore:

You won’t just learn, you’ll take action. During the workshop, you’ll create a professional design brief for use in your portfolio.

Design Guidelines


Discover who the leaders are in the women’s activewear market and what they look for when selecting patterns and designs for their work.

Case Studies


Learn how to research trends for this market and get our tips for which trends to consider and follow when designing women’s activewear.

We’re sharing our design guidelines and how you can tailor your work for success in the women’s activewear market.

Design Brief


Which motifs catch the customer’s eye? You’ll discover what you should include in your designs and your portfolio to attract attention.

You’ll learn from real world case studies created by our experienced team of professional designers.

Michelle Fifis is a successful textile designer and the founder of the popular Pattern Observer blog. Michelle has worked with such clients as Lucy Activewear, Columbia Sportswear, Jantzen Swimwear, RYU, Moving Comfort and more.

Your Guides

Lise Gulassa is one half of the creative duo behind SistersGulassa, an international design house that produces art, patterns, products, and trend forecasting. Lise was head designer for a number of clothing designers, including Levi Strauss & Co., and instructor for the Fashion Institute of Design and Merchandising in San Francisco.

October 17, 2016. $299

Week Two - Design Guidelines

Workshop Schedule

Interested in the women’s activewear market? You’re going to love what we’ve put together for you. This four week workshop includes video lessons, daily exercises AND personalized feedback. Here’s what we’ll cover:

Week Four - Finishing Touches

Week One - Exploring the Market

Time to put it all together. You’ll apply what you’ve learned to a professional design brief. We’ll give you real world case studies and help you develop a case study of your own to add to your portfolio.

You’ll learn who’s buying patterns, where you can go to stay current on market trends, what motifs you should be designing...and which you should be avoiding.

Wondering what makes a pattern appeal to buyers in the women’s activewear market? We’ll tell you and go in-depth into the design guidelines you need to know to be successful.

Week Three - Professional Design Brief

This week is about polishing your final pattern and getting answers to any questions you have about this exciting market. We’ll help you put the finishing touches on your work and you’ll leave feeling inspired and prepared with motifs and ideas for future patterns.


Will I personally get feedback on my assignments? Yes. Our team of experienced designers provides feedback on all exercises and assignments.

What if I discover that the workshop isn’t for me? You have five days to ask for a refund, no questions asked.

Do I need previous pattern design experience? Yes. Designers should have a basic understanding of various layout styles, and should know how to create patterns in either Illustrator or Photoshop. If you are looking for an introductory course please visit

Are marketing, repeats or collection development covered in this workshop? No. If you are interested in learning more on any of these topics please visit