Featured Designer: Sarah Watson

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You’re in for a treat today! I am super excited to introduce you to the work of Sarah Watson. Sarah is an American surface pattern designer based near Sao Paulo, Brazil. She stays busy designing for Cloud 9 Organic Fabrics, as well as two print studios in her spare time. We are looking at her current fabric line with Cloud 9 which was released this fall, a beautiful collection called Garden Secrets.

“I studied textile design as a part of the Fiber Arts program at the Savannah College of Art and Design. I designed children’s clothing for a bit, and for the last few years have been a part of the licensing world, with clients such as Art Gallery Fabrics, Chasing Paper Wallpaper and Cloud 9 Organic Fabrics.”

Sarah also has an embroidery motif book that was just released called Pen-To-Thread. We told you she was busy! To see more of Sarah’s beautiful work please visit her website http://sarahwatsonillustration.com/.

Featured Designer: Aïnhoa Landa Imaz


Today’s featured designer is Textile Design Lab member Aïnhoa Landa Imaz, a surface/graphic and motion graphics designer who hand-paints beautiful silk scarves and kaftans under her brand name Amai. Read on to learn more about her process and the influences on her work:


“In this life there are coincidences, but most of the decisions made are not random, because they are fed from the environment in which they grow, and I was born into a family of artists. Family environment very visual, verbally stimulated, pure art, which led me to study Fine Arts in Madrid.

I extended my studies in California at Art Center College of Design, majoring in Graphic, Packaging Design and Motion Graphics, which gave me a much broader vision of design, its possibilities of media, dimensions and movement.

For several years (more than 12) I worked in Motion Graphics in the United States at Warner Brothers, and when installed back in Spain, I decided to diversify my business between Motion & Graphic Design and a new canvas, silk, allowing me to customize the learned design skills.

With silk I have found that I can also bring art to the street through pieces that reflect the way I see and feel the colors, forms and movement, creating unique handmade pieces.

Thanks to the silk I discover the limitless possibilities of the surface design, which seduced me at first sight.

I gravitate towards well defined shapes with solid & flat colors, I also love to experiment with shibori techniques, because the results are amazing, very fluid, organic & with lots of movement. My process of creation is different depending on the final style I want to achieve. If it is the very defined shapes & colors, I start researching & interpreting trends, my photos, my drawings, etc… sketching them by hand or directly on the computer.

And if it is very loos, with a lot of movement, & mixing colors, I start sketching, and experimenting with shibori techniques, and import them into the computer for pattern design purposes.

When I work with silk, I usually make a template on the computer to have a guide when I direct paint on the silk.

Everything that surrounds me is a source of inspiration.”


See more of Aïnhoa’s work at http://www.a-mai.es/ or visit her Facebook page.


Is your eye drawn to the colors and patterns you see on clothing or in home decor? Do patterns fill your doodles, drawings and artwork? You could make money in the textile design industry. Get our FREE video training today! 

Featured Designer: Pupapop

Lucía RomeroAs a blogger, a wonderful problem to have is when a designer sends over more amazing images than you could possibly use in one post. That was the case with Pupapop, today’s featured designer. Her work is vibrant, fresh and is such a pleasure to feature today.

“Pupapop is based in Madrid, Spain. In this city -that I truly love- I get a lot of inspiration for my floral, abstract urban textures, quirky geos, and sometimes a little of cartoon-style pattern designs. I usually hand draw my designs -which allows me to express myself with more freedom- and then I paint them in Illustrator (Live Trace Tool is my “graphic religion” and ai. files my dear saints!).

My inspiration sources are art, fashion, nature, photography, science, Instagram, Pinterest, books and music. Talking about inspiration, I love having my own gallery of “muses”: other pattern&surface designers I admire, creative brands, graphic and fashion designers, illustrators, painters, writers, lovely shops, past historical eras, etc. I decided to show and share my muses, my own experiences and designs, and everything related to pattern design with the people -from Spain and the entire world- in my blog “In Pattern We Trust”. And it is slowly but surely growing, and this makes me very happy! I think that is super important to keep learning. I enjoy taking courses and seeking for excellent instruction from time to time to make me refresh what I know and make me improve. That is why I cannot be more grateful with Pattern Observer and the Textile Design Lab because I have learnt how to develop a balanced collection, according with trends and its ideal customer thanks to the amazing e-course “The Sellable Sketch”.




I am interested in textile, stationery, home decor and gift markets. What I pursue is to create vibrant, attractive, visually powerful and interesting designs and collections (all overs, placements, set and free flowing designs, etc), that express very good sensations and tell stories.


I have worked for small confidential commissions, and some textile projects so far. I work freelance and for commissioned works, collaborations, licensing -I sell my designs in my website, in a private area only for clients- and I make collection development for brands. I am also currently creating my own line of products.”

I encourage you to visit www.pupapop.com to check out more of her amazing work! You can also find her on the platforms listed here:

Blog: www.pupapop.com/blog/
Facebook: Pupa Pupa Pupapop
Instagram: @pupapupapop
LinkedIn: Pupa Pupapop
Pinterest: Pupapop

Have a great weekend!

Found Color Palette: Iridescent

FoundPatterns_PatternObserver22Images via: (clockwise from top left)  “becoming the pearl” by jasleen_kaur “Bubble Blur” by Jeff Kubina “Brevard Zoo, Viera FL” by Rusty Clark – On the Air M-F 8am-noon (cropped from original),  “iridescent crinkled paper” by cindy jerrell (cropped from original),  “Iridescent glass macro” by Beatrice Murch (cropped from original) “Chalcopyrite with artificial tarnish 2” by James St. John “It’s the pits” by Mike Steinhoff (cropped from original) “Iridescent Dupioni Silk” by Budlee Fabrics (cropped from original)


Our FREE video training helps you turn your artwork into TEXTILE DESIGNS that sell. You’ll learn industry basics and how to make it easy to sell your work. LEARN MORE…

Do you have Bossy Boots?

bossybootsWe are proud to present this guest post from Michelle Hunter of Michelle Hunter Creative.


Someone recently asked me to take a look at her website. She wanted my thoughts on what she could improve. You see, her site just wasn’t generating very much new business…and she needed to start getting better results.

Sound familiar? We’ve all been there a time or two.

Now, before we go any further I just want to say that my friend’s work is beautiful. She is an interesting kind of artist… someone who takes found items from flea markets and estate sales and transforms them into one of a kind pieces worthy of a museum or sculpture garden. I wish I could fill my home…and my life… with the kind of gorgeous pieces she creates.

Her website is filled with high quality images. In fact, it’s a type of sensual experience for the eyes. Who needs Pinterest? I can lose hours looking through her work and reading her blog posts about the creative process.

She writes well, too. I’m not too proud to mention that I coached her when she first started blogging…helping her weave her natural sarcastic wit into her posts and showing her how to set up a system for collecting ideas and posting consistently.

But, in spite of all our efforts, my friend was frustrated. Her site didn’t seem to be delivering the level of sales she’d longed for when she brought her business online. Most of her work still came from referrals and live art shows. Not exactly the results she hoped for.

So she came to me and asked me to analyze her site content and share my candid thoughts. So I did. Here’s what I told her…

It’s time to put on your bossy boots and clearly ask for the sale.

Does that surprise you? Does it resonate deep in your heart…and maybe make you a bit uncomfortable? You’re not alone.

I’m a copywriter and business strategist. I work primarily with creative entrepreneurs – artists, writers, life coaches, and designers – people who see the world a little differently and share their vision with the rest of us… people who make the world a better place with their work.

I love the passion and energy creative people bring to their work. As a writer, I know what it’s like to get into the zone and start making magic. I experience pixie dust too…and I’m addicted. That’s why I work with creatives. I love people like you…

But if I could do just one thing for each of you, it would be this — > I would buy you a pair of Bossy Boots. You’d just have to put them on and prance around a minute or two and you would be filled with confidence. You’d know just the right way to talk about your work – and then boldly ask for the sale. And you’d get more revenue… and your business would prosper… and you would bring more creative work into the world.

Doesn’t it sound magical? I think so too.

So – I’ve never actually seen Bossy Boots in the store. But that’s ok. You can still write sales copy as if you have them on…or you can just grab a pair of boots that make you confident and use them. I don’t think there are any rules about magic. That’s why it works so well… you just have to believe.

What do I mean when I tell you to ask for the sale? I mean ask for it. Tell people how to contact you and why they would want to… tell them how to work with you. Share clearly what services you offer, what products you sell, and how they can buy. And don’t be ashamed. Be confident.

So – back to my friend.

Visitors to her site assumed – since nothing on the site told them differently – that her work was only available for purchase at live events or directly. They didn’t realize she would ship pieces around the world or take commissioned assignments.

Her online store was buried in the text at the bottom of her portfolio main page. Her contact page didn’t include any info about why someone should contact her. She never created a clear path to purchase…and it cost her money.

Together we made some simple changes. She started talking about how to purchase when she wrote a blog post or on social media. Not in a pushy way…just in a natural way.

And hey – this made all the difference.

So what about you? Isn’t it time you put on your Bossy Boots?

Wearing your Bossy Boots is just one of the Simple Copywriting Secrets I’m sharing in a FREE Master Class on Wednesday, January 13th at 1 pm EST / 3 pm PST. I’d love to see you there. Click here to REGISTER.  (Don’t worry if you can’t join me live. The class will be recorded too.)


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At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and private design community, The Textile Design Lab.