The Artists’s Guide to How to Make a Portfolio
The most important tool that you have to market your work is a portfolio website. With a portfolio website, potential clients from around the world can review your work, get to know your personality, and understand your services at their convenience. The tips covered in these blog posts will show you how to make a portfolio in any design field. Learn how to make a portfolio by diving into these free resources!
Understanding your creative process will help you make decisions as you prepare your portfolio. Thanks to sites like Wix and Squarespace, developing a portfolio that you are proud of is no longer the daunting task that it once was. In this post I share the questions you should ponder to help you clarify your creative process and what you need out of the portfolio before diving in.
There are three main goals of a textile design portfolio website. First, it should help present your work in the best possible way while marketing explaining your services in a clear manner. Second, the website should enable you to get to know your customers and site visitors. And, third, it should act as a hub for all of your online and offline marketing activities. This post covers the benefits of each of these three aspects of your textile design portfolio website in greater detail.
One of the best ways to learn who your customers are, what style resonates with them, and what they need from you is to put your textile and surface pattern designs out there. But how much artwork should you show? Contrary to belief, textile designers do not need to have hundreds of pieces developed before launching their textile design or surface pattern design portfolio. Learn more about what you should present on the public area of your portfolio website, as well as the benefits of a private textile and surface pattern design portfolio.
Writing an About page is one of the most challenging steps to developing a professional textile or surface pattern design website, but it is also one of the most important pages on your site. This page is your opportunity to tell your story and connect with clients on a deeper level. Read this post to learn what should be included to create a compelling About page.
As designers we often assume that our work will sell itself. Sometimes this happens, but generally speaking I think we could all be more proactive by telling the story behind our textile and surface pattern design work. When you tell your collection story it allows the buyer to connect with your work in a more meaningful way. Here are a few ideas to help you communicate to a buyer what they are looking at and how this textile and surface pattern design work came to be.
Whether you have a portfolio or not, it’s time to either create it or optimally organize it. Identifying the holes in your body of work can give you creative direction for your next several collections. Which is a huge relief, and for many designers, a stress reliever too. Want to learn more about the curation process? This post can help.