Escape to Sam Wilde’s Surreal World

We are delighted to take you through a wildly delightful visual journey with British artist Sam Wilde. Sam is the founder of Vespertine, a fine art brand with products sold in interiors, fashion, and home markets. Sam’s designs tell carefully constructed stories of imaginary worlds involving delicately rendered flora and fauna. He has collaborated with major companies like Nvidia, Freespirit Fabrics, Apple, Svenskt Tenn, Turner Contemporary, Liberty, and others. Sam has become an award winning designer and works with animation, screen printing, digital illustration, and watercolors.

Vespertine cushions available in the online shop

To appreciate Sam’s work on the screen, you need to zoom way in as well as out, therefore we have included some detailed close ups of his designs. This detail is all part of the immense thought and story that goes into every design. Sam studied natural sciences in college, his interest in math and science crosses over into his gorgeously rendered animal and plant illustrations and pattern creations. After a few years working as a business analyst for finance, Sam completed a masters in Printed Textiles from the Royal College of Art London.

With his education in science, math, and printed textiles, knowledge of business, and amazing illustration skills, Sam was ready to launch his own business,Vespertine. Not only has he been met with resounding success, he is doing so with an environment first approach. Just as the designs are carefully rendered, so are the products themselves. Vespertine is committed to minimizing its carbon footprint and using the latest eco-friendly technology to create products that will last for several generations. A 5% royalty from the sale of all Vespertine products is donated directly to their official partners at the World Land Trust. Every £100 donation secures one acre of land for the protection of our planet’s most biologically important and threatened habitats. Check out the online shop here!

watercolor process for the pattern seen below on the chair
surface pattern design by Vespertine

Sam Wilde has coined the term #BIOappropriation. Taking the philosophy behind cultural appropriation and applying those same principles to the natural world. Put simply, if brands have profited in any way from inspiration they’ve gained from the natural world, then it’s only right to re-invest a portion of those proceeds back into the protection and growth of those biological environments. This way the natural world can sustainably be used as a resource and reference for future generations to come.Whether that’s illustrations of tropical palm leaves used on a patterned shirt, or engineering a bullet train to mimic the aerodynamic properties of a kingfisher’s beak. The money generated from those ventures is in part due to imagery, ideas and concepts the creator has taken from the natural world. As without those biological inspirations there would be no final product to bring to market and no profit to speak of.

You can find Vespertine on Instagram here and contact the company here.

A selection of hand painted ceramics, one of a kind, for sale in the Vespertine shop
The design process

At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and our private design community, The Textile Design Lab.

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