Greta Penney has two decades of experience  in graphic design, creative strategy, and branding that showcases an international perspective to her work, drawing inspiration from her upbringing in North Africa and her experiences living and working in Hong Kong and Spain. Greta is the owner and principal designer at Hello Creative founded in 2006. Her love of pattern and surface design is evident in her innovative, thoughtful, and color-focused designs that cater to clients worldwide in fashion, interiors, hospitality, beauty, environmental, health, and technology markets.

Hello Creative offers a range of design solutions across various platforms. Their ventures include e-commerce shops such as Surface Design IO , The Design Craft, and Mugguu each catering to different aspects of design and creativity.

Surface Design IO, established in 2022, serves as an online creative resource, offering a diverse library of modern and current surface patterns suitable for various design projects. With over 3000 designs available, customers in the home, stationery, fashion, gift, and retail space can find numerous options, all accompanied by simple and adaptable licensing solutions. Their clientele includes reputable names such as Adobe, Goop, and the Baltimore Museum of Art.

The Design Craft, established in 2020, is an online store that celebrates design and art with a curated collection of customizable products, ranging from greeting cards to eco-friendly gift wrap. Their commitment to sustainability is reflected in the choice of materials and partnerships, including One Tree Planted. With a focus on creativity, customization, and client satisfaction, they offer design services alongside their product offerings, ensuring a truly bespoke experience for every customer.

Mugguu, is their latest venture, it is dedicated to elevating the sipping experience with modern designer mugs. Their collection features unique, contemporary designs that can be personalized with names, monograms, dates, or messages. Whether for daily use, thoughtful gifting, or enhancing a coffee shop’s ambiance, Mugguu offers high-quality products tailored to individual preferences. HGTV is among their clientele.

Contact Greta here: info@thedesigncraft.com and find her instagram here

At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and our private design community, The Textile Design Lab.

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