Welcome to the second edition of “Inside The Studio”. This is a new video series that gives you a peek into what we are working on in the Pattern Observer Studio and will offer inspiration and guidance as you develop your own collections.
For the past few months we’ve been developing Unfinished Florals. We love how loose and expressive this trend is and how it can be taken in so many different directions. While I have been exploring pattern development using the Adobe Mobile Apps and developing cleaner florals with a modern touch, Jamie has been creating florals using traditional watercolor techniques.
If florals are not your style, or not appropriate for your market, you can adapt this trend to other motifs such as leaves or geometrics. What you want to capture in this trend is the unfinished look of the artwork. The pattern should convey a sense of discovery or mystery. In some ways these patterns actually show the buyer the process of developing a pattern, the various layers and steps that go into creating a finalized designs.
Have fun with the process but remember, even though the pattern is a little rough around the edges the layout and repeat should remain well balanced.
If you are a designer interested in learning how Jamie creates her unfinished florals join us in the Textile Design Lab. In addition to this tutorial, you’ll have access to countless design and marketing lessons to help you expand your textile design business. We have also compiled a Pinterest board filled with Unfinished Floral inspiration for you to check out.