Featured Designer: Esther Shavon of E’FLOMAE

Featured Designer: Esther Shavon of E’FLOMAE on Pattern Observer https://patternobserver.com/2016/08/05/featured-designer-esther-shavon-eflomae/

Esther Shavon recently founded her surface design studio, E’FLOMAE, and will be debuting her colorful abstract designs at Printsource New York next week, from August 9-10. If you are attending the show, check her out in booth #C20!

“I am currently taking appointments to view my work at Printsource and throughout the week. I will be available for appointments in New York all that week! I’m really excited to explore the tradeshow experience and looking forward to making new connections!”

 

MY JOURNEY:

A bit about me, I am self taught both in photography and surface design. I spent 16 years in the healthcare profession but I have always natured my creative side. I was constantly stopping to stare and daydream at the tiniest things: a texture on a rock here, the intricate weaving of tree bark there. I grew fascinated with the most minuscule found patterns on some of the most overt objects. I started to wonder: Wouldn’t it be awesome if I could take the minute shapes and lines that seemed to mesmerize me, and create them on a larger scale?

I started taking pictures with my phone and when my vision grew larger that my technical availability, I started researching everything I could find relating to macro, or large scale print and patterns, and how to make my visions reality. That’s when I bought a professional camera, took every workshop that sounded interesting and just jumped in and started playing with the settings on my camera. I was making patterns even before I knew there was a surface design profession out there. That all started about 10 years ago, and now I live and breathe color, pattern, and design!

Featured Designer: Esther Shavon of E’FLOMAE on Pattern Observer https://patternobserver.com/2016/08/05/featured-designer-esther-shavon-eflomae/

MY INSPIRATION PROCESS:

I am a fine art photographer and it definitely shapes how I view the world. I am forever in search for organic lines, shapes, and direction of movement, and constantly explore how all these elements are affected in relation to light, shadow, and scale. I usually have some sort of camera with me and I am forever taking pictures of everything…food, door knobs, the texture of my hair, any that makes me stop and stare. Even though I am constantly taking pictures, my mantra is: Take pictures of things that make you smile! I get really engaged and focused while exploring a subject with my photography. I and can easily spend 40 min to an hour at a time on one single subject.

The majority of my designs derive from my original photography. I am drawn in by a certain aspect, line, pattern or shape and that guides the direction of my patterns. The rest of my designs are a combination of ideas from hand drawn images from my sketchbook. The journey is a multifold process that can pretty much be full of surprises upon the end result; but I always keep that initial element of the original photograph in the forefront of my creative process when designing each pattern. I often have the original photo handy to keep my initial inspiration focus at the center of my design process. It also helps to re-spark the creative mojo if I get stuck in a rut for ideas.

Featured Designer: Esther Shavon of E’FLOMAE on Pattern Observer https://patternobserver.com/2016/08/05/featured-designer-esther-shavon-eflomae/

MY STYLE:

I have a distinct style of bold abstractions from organic elements with a modern twist. I welcome bright bold colors and lots of energy in my work. Two things that you see repeatedly in my designs are bold abstractions and modern floral prints. I am obsessed with wildflowers! These two themes rock my world and I am constantly exploring how to integrate both in various styles and upcoming trends.

 

Visit Esther’s website or her Instagram or Facebook page page to see more of her work. Have a great weekend, everyone!

At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and our private design community, The Textile Design Lab.

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