Featured Designer: Michelle Moore

MichelleMoore9_PatternObserverIt takes just one glance of Michelle’s work to fall in love with her artistic style. Her watercolor work is so charming, filled with character and lovely colorways. Whenever I get the opportunity to enjoy someone who’s so gifted at their craft, I have to know more.

I asked Michelle a bit about her career path up until this point, and this is what she shared: “I returned to school as an adult at age 29 to pursue my creative dream of becoming a designer. I then spent 2 years at a fantastic local community college, SUNY Ulster, studying Fine Art. After that, I transferred to the Fashion Institute of Technology in New York City, where I studied Textile/Surface Design.


“These were big and exciting changes. Prior to that, I fed my love of travel by working in Travel/Tourism industries. I worked as a General Manager for Marriott hotels and was a travel agent. Today, I use both my travel and leadership experiences to help me grow my own business in this field. I am so excited to be creating everyday and pursuing my daydream. Being fortunate enough to live in the Hudson Valley, beauty surrounds me everywhere. Every day I am inspired by nature, the river, and cool towns like Woodstock, NY.”

It’s easy to appreciate Michelle’s inspiration, isn’t it? Michelle said, “The images I am showing here are all inspired by nature. They were all made using various techniques from watercolor + ink to paper cut outs. I love simple and clean designs with an element that makes each one more complicated. For instance, I might use bleach or a resist in my work, or something fabricated to create a unique texture. I love the perfectly imperfect. I am drawn to whimsical art and design.”


It’s exciting to watch designers grow and come into their greatest potentials. When it comes to the future, Michelle is excited to work toward this worthy goal: “I dream of having my own line of products and designs in major retail stores! In the meantime, I’m just happy chipping away at the big goal, and celebrating each new adventure as comes my way.”

Don’t hesitate to see more of Michelle’s work on her website.

Jane Lewis Textile Scholarship

Jane Lewis Scholarship Fund

On August 24, 2017 we lost Jane Lewis, one of the most talented and knowledgeable textile designers in the quilting industry. Jane had been battling lung cancer since 2015 and through all she had to endure she was still committed to her contributions to our industry.

Jane truly loved the textile design industry and it always showed. She was so grateful to rise up and lend a helping hand to other designers. While at P&B Textiles she helped countless artists and designers craft brilliantly curated collections. She loved discovering new talent within the industry and helping designers find their way. This work and passion continued within her work in Pattern Observer’s Textile Design Lab and so many students have benefited from it. She was so passionate about the TDL community, attending our weekly art critiques, giving detailed feedback on our forums, and creating a guest expert training on Developing Quilt Fabric Collections. Her words and insights were cherished by everyone, and all who received them are better in their craft because of it.

Soon after Jane’s passing her friends and family established the Jane Lewis Textile Scholarship to help students trying to learn the craft of textile design. Pattern Observer has matched all donated funds and we are pleased to announce that we will be awarding the first two scholarships on February 14, 2019.

If you are interested in applying you can learn more here.

Guest Expert: Stephanie Michele

Stephanie-MicheleThis month we are delighted to welcome Stephanie Michele to the Textile Design Lab as our guest expert. We have worked with Stephanie for the past several years through Pattern Observer Studio, with Stephanie in the role of art director for one of her clients in the fashion industry.

Stephanie is the founder of SocialBling and wears many hats as an entrepreneur and marketing professional. She has worked with companies such as Match.com, AEG, Sony, Public Storage, Kaiser Permanente and New Balance and is also a contributing writer for the Huffington Post. Stephanie also hosts “Relatable with Stephanie Michele,”  a weekly live-stream show highlighting a deeper exploration of human interaction, connection and conversation for the purpose of wellness and leadership development. We are so excited to bring Stephanie’s wealth of experience to the Textile Design Lab guest expert role! On Monday, January 28th, Stephanie will be in the Lab sharing her thoughts on design management, and charting goals based on relationship development. We invite you to learn more about Stephanie in today’s interview!



Welcome Stephanie! Can you tell us a bit about your company, SocialBling, and what led you to starting your own business?

Before starting SocialBling in 2009, I held executive level positions in marketing and advertising agencies, and also worked directly with Fortune 500 companies such as JCPenney, Match.com, AEG, Sony, Public Storage, Kaiser Permanente, and New Balance. One of the main areas of expertise I developed and expanded on over the years is that of a deeper understanding of behavioral patterns. With data, auditing, and personal observation, I implement marketing, product development, and workforce peak performance plans designed to achieve specific goal-based results. These results typically fall into one of the following areas: 1) getting a specific demographic of people to do something (sign up, purchase, tell a friend, etc.); or 2) increase performance of a work team in areas such as agility, creativity, communication, and innovation.

I believe maximum success is always a result of relationships; people working together in their best environments and circumstances. I also believe as we work to maintain healthy mutually beneficial relationships with co-workers, vendors, clients, and customers, our profits increase as our expenses in marketing and HR decrease. I started SocialBling to provide clients with data driven marketing and performance services that are based on the relational principles I have learned and expanded on over the years.


What does a typical work day look like for you and what are the different hats you wear?

Ahhh…so many hats! I work mostly with freelance professionals outside of my office, which means I am taking the lead on operations, sales, creative development, and project management tasks. There are three main focuses to my work:

  1. Business Services: this involves answering the question “where are businesses vulnerable and missing out on life-time value and sales from relationships with employees, vendors, and customers?”
  2. Personal Services: teaching relational formulas for achieving goals.
  3. Fashion and Home Good Mass Market Development: positioning brands for success on QVC.

I tend to do my best thinking in the mornings, so I organize my tasks based on the level of difficulty required to complete the work. I do creative writing and strategic plans writing in the morning. I keep the morning quiet for this reason. The reward comes after this when I have human contact, making calls and appointments with favorite colleagues, mentors, and clients in the early afternoon. By the end of the work day, I am completing easier tasks, setting plans for the next day, and appointment setting for the following weeks. I also tend to do a lot of reading and research in the late afternoons and evening.


What have been some of the challenges/surprises and/or exciting moments in running your own business?

When you start a business, I think the biggest challenge is maintaining focus and consistency while also being available for learning. I am surprised when clients want to change things before momentum has a chance to build. I have learned repeatedly how momentum always produces something—either results and knowledge. I love it when people acknowledge a positive experience they are having as a result of the work we are doing together; especially when it surpasses the initial business goals we met. Life is too short to not enjoy what you do. I love the feeling of being in a productive and positive flow with people who are passionate about their work. Being able to help people experience the quality and value of their own interaction and work continues to be the most exciting part of what I do.


How have you tackled and overcome challenges you have faced in your career?

Short answer—with great people and a mirror. I have always put a high value on relationships. I am very strategic in building and maintaining important relationships in my life. I have a formula for charting personal and business goals based on making sure I have mentors, supporters, and even challengers in all areas of my life I am working on. When I get stuck, I know there is someone I can reach out to for advice. They are there for me and I am there for them.

I also have learned to pay attention to my level of fatigue, stress, and even general aches in my body. When noticed, I ask the question “what is my role in this?” This helps me to take an honest look at what is not working for me. Example: I use to have a stressful relationship with my daily task list. I would get tired just by writing it, knowing how many times in the days I would be changing gears (or hats as we often say) to complete the work. Now you will often see names on my list instead of the task because the relational aspect is what is most motivating to me. You will also see things like stretch, dance, breathe in between tasks that can be draining. This is my reminder to make sure my energy level is replenished.


What would you consider to be your proudest achievement or greatest business success thus far? What are your goals for the future?

I will be the first to tell you when I don’t know something and then discover something that works, I want to share it with everybody! For this reason, I love public speaking. I have spoken at conferences and to audiences as large as 5,000 people. In my earlier career, I was unsure of how to use my voice, as many women are for all the reasons that led to this #MeToo moment in time. I think for anyone; male, female, trans, and non-binary, one of the hardest and most fulfilling things you can do is to find your authentic voice and use it. As more automation and artificial intelligence technologies replace humans and human interaction, I will be guiding people through advanced human encounters so that we don’t lose sight on how important our connected humanity really is.

My work is taking a more soulful/spiritual path lately, which I am looking forward to exploring and sharing with other people.


Stephanie (left) appearing on QVC with host Shawn Killinger

Stephanie (left) appearing on QVC with host Shawn Killinger


What specific actions or decisions do you feel have made the biggest impact on your business?

Without a doubt, my ability to grow my business to the point where I receive the exact type of referrals I love is directly related to two things: 1) strategic networking/relationship building; and 2) committing to a life of learning. I attend at least three events a month to either meet new people or learn something new. I seek out knowledge based on challenges I am experiencing or a desire to improve skills I already have. I am also careful to not develop a FOMO (fear of missing out) relationship with new information and knowledge. Most of the content we are exposed to is what I call “fast food content,” content that has no real value on specific information. Instead of getting bogged down by my promotional inbox or social media scrolling, I search for information as needed.


Who are some of your role models and why? What about them has inspired you or influenced your work?

I love women that manage to lead with strength, while maintaining their authentic feminine energy. Oprah, Michele Obama, Ellen DeGeneres, and Donna Karan come to mind.


Is there any advice you have received in your career that has stayed with you or influenced you?

Many of my favorite mentors have given me the same advice—be true to yourself. Be respectable to people and their time. Show up on time. Have integrity with your word.


Do you have any words of wisdom for aspiring business owners trying to build successful brands of their own?


  • Identify your unique value proposition and do the research to be sure there is target demographic that is aligned to the offering of your brand.
  • Measure yourself and your growth based on your known variables, do not compare your success against another brand that you can’t account for what assets and challenges they have.
  • It is also a good idea to limit your exposure to social media during times of heavy development where you are likely to be super critical of yourself. Social media is a good catalyst for the negative voice in your head. Trigger the supportive voice in your head by talking with people that support you and by maintaining healthy practices of physical exercise and mediation.


Before we wrap up, could you tell us a little bit about your experience with art directing?

Objective-based art creation is the result of subjective-based communication. This means that as we work together on teams to create something for a client, each team member has their own interpretation of what is required. This process is ripe for time waste and miscommunications unless you invest a little extra time at the beginning of a project to provide examples, color swatches, and get to know how team members communicate.

I like to ask a lot of questions up front.

  • What do you need to do your best work? (time, samples, input, etc.)
  • What part of what I am sharing is clear and unclear?

I also highly recommend “mirroring” communication at the start of the project and at all crucial feedback stages during approval process. Mirroring in terms of repeating back what your team member just said and then asking the questions:

  • Did I get that right?
  • Is there anything I am missing?


Can you give us a quick preview into what you will be sharing with the Textile Design Lab community later this month? What can people expect to learn?

I would like to divide our time together into two parts:

  1. Design Management: this is where I take specific questions from community as it relates to design project management, managing vendors, marketable commercial artwork, collection correction, etc.
  2. Charting Goals Based on Relationship Development: during this time, I will share my formula and worksheet for doing this.

Featured Designer: Susan Fitzgerald


When I look at Susan Fitzgerald’s patterns I find myself feeling comforted and calm, while simultaneously inspired and joyful. The feeling is as unique as her work, and there is a peaceful quality to her work that is lovely.

Susan owns Spin Spin and is a Melbourne, Australia-based freelance graphic designer and illustrator. According to Susan, “I spend a lot of my time designing and screen printing textiles, making things from clay such as earrings, spoons, and homewares, and designing art prints and cards.


“I try to spend at least one hour a day drawing, as I’m pretty obsessed with it. At times, this means staying up late until I’ve ‘done my time.’ This is the link to some of my illustration work.”

I asked Susan where she received her best inspiration and she said, “I love taking photos, so as a side-side project I started visiting other creatives’ studios and photographing them, for a project called Studio Space. You can see the blog here and the Instagram account here. It’s super inspiring to see how others work, and is a source of constant fascination for me.

“I also love having real, tangible products at the end of the creation/making process, like the stools in the second photo, some of which are designed and made locally in Melbourne by Like Butter, and upholstered using fabric I designed and then screen printed. The others are vintage stools, because I’ve got a thing for mid-century design.”


With Susan’s obvious joy for her work, we wanted to know what she really gravitated toward heavily. She shared: “I generally love imperfect things, as it’s a nice reminder that a real person made them. My drawings often have lines that aren’t straight, and my ceramic spoons and earrings are always a bit wonky. I’m really not a fan of the vector look, and sometimes wonder if that can make my work even wonkier… :) The first photo shows an illustration of mine from last year, of fish, brought to life in a two-color screen printed tea towel. The misregistration of the print is my favorite part.”

To see more of Susan’s amazing work visit her website or follow her on Instagram.

Pret-a-Mockup by Kevin Brackley


Textile Design Lab member Kevin Brackley recently released a series of digital product mockups for artists to showcase their amazing artworks. Sold under the brand “Pret-a-Mockup by Kevin Brackley”, these mockups were born from a desire to showcase art in relatable, everyday settings.

Kevin says, “As an artist and surface designer I wanted to see how my designs would look on a variety of products, and to showcase these professionally to prospective clients. I wanted something “authentic-looking”, so decided to make my own.”

PaM_CeramicTeapotTeacups_mockup copy

After first doing some research, which involved asking people to fill out a survey, he hired a photographer, “borrowed” his friend’s house, and personally styled the photos. Having worked as a visual merchandiser before, he was aware of how much work is involved behind the scenes – from sourcing items, to backgrounds, lighting, etc.

“I was fortunate that my friend and I used to work together and she is also experienced in styling retail environments, so she was able to understand my vision. It also helped that her house had a lot of white walls and good lighting in the mornings!”

Kevin then edited the files in Adobe Photoshop, creating smart objects and other adjustment layers to make them as flexible and easy to use as possible.

But he also wanted a name that reflected this ease of use. “They needed to be “ready to mock up”… hence the name Pret-a-Mockup.”

Kevin asked several people to test the mockups to ensure that they worked on various versions of Photoshop, as well as to gauge any issues or feedback on the files.

“As with most designers, you often become too close to a product and may miss mistakes, which is why it’s so important to get another set of eyes to look at what you’re developing,” says Kevin.

A fellow Textile Design Lab member helped Kevin out with testing the mockups and had this to say:
“Kevin’s mockups are so incredibly easy to use. I have struggled with finding mockups where I don’t have to do the extra Photoshop work to get them to look right with the range of color in my patterns – his mockups have been the answer to my search. The way he has set up each file makes it effortless to just pop my patterns into and go, allowing me to use my time making more patterns! The layer organization is a dream—the shadows and highlights are even worked out to make any color pattern look gorgeous on the mockups.”
Kevin explains, “I wanted to make these mockups as flexible as possible, so that you can really make them look how you want. Most items have been separated into individual parts, so, for example, you are able to change the colours of each part of a teapot (the handle, the body, the spout, the lid), and can add designs to the major parts of the item. This gives the user maximum flexibility to showcase their work, and because you are able to change the background on most of the mockups, you can easily add your own background textures, or download some from sites like Unsplash.”

Currently the range offers a variety of home decor items, and there are plans to introduce other categories in the future.

As Kevin puts it, “I hope you will enjoy my creations, and have endless fun seeing your own artwork on the products – who doesn’t love that?!”

The mockups are available on Kevin’s website here. Enjoy!


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At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and private design community, The Textile Design Lab.