The story of At300Nelson, a boutique textile design firm, is a tapestry woven with threads of adventure, creativity, and dedication. From the sun-kissed beaches of San Onofre to the peaceful hills of San Clemente, its founder, Courtney Krug, drew inspiration from the West Coast’s vibrant landscapes and culture.
Courtney embodies the free-spirited, bicoastal ethos of At300Nelson to her core. Her journey began in Gainesville, Florida, where she was formally trained in fine art drawing, painting, and fashion design. Courtney then pursued fashion design further at The Otis College of Art and Design in Los Angeles, where her love of textiles began to manifest. During solo adventures between Florida and California in her early twenties, and later with her husband Jake, Courtney’s love of design, fabric, and sustainability merged.
Her artistic inspirations stemmed from her experience at Becker Surfboards, driving on the Ortega Highway, and her affinity with architectural moguls like Frank Lloyd Wright and John Lautner. While living in the Santa Cruz Mountains, Courtney decided how At300Nelson and the textile designs themselves would come to be. Her adventures exploring the rugged terrain of the West Coast and deserts have further influenced her disruptive approach to textile design, challenging traditional styles with a touch of adventure.
It all begins with painting and drawing, and then the art is printed onto heritage linens, naturally woven in Belgium with cotton or linen. Everything is digitally printed with third-party verified inks certified free of toxic chemicals. From start to finish, AT300Nelson processes are better for people and the planet. Courtney works with local photographers and is energized by styling the photoshoots and stepping behind their lens for a bit. It all starts with a repeat, and it builds from there. You can shop fabric by the yard, pillows, ottomans, and table linens.
If Courtney is not in the studio, her favorite place to be is with her husband and the dogs in their one-of-a-kind expedition vehicle. Their souls are fed and inspired by the road less traveled and the people, places, and things you find along the way. In February, they were able to sneak back out to the West Texas desert and Big Bend Region. Those beautiful big skies take your breath away. It was much-needed healing and recharge!
