These playful, summery designs are the work of Magda Bardzinska-Frank, a surface pattern designer who works under the name Magda Lena Designs. Magda designs for “various industries, including: home goods, apparel, the children’s market, quilting, paper products and many more.”
“I have a strong affinity for bright color palettes, that express joy and positive feelings. When creating pattern collections, I tend to refer to my experiences and observation, so that each artwork has its own story.
In my creative process, I am inspired by nature: beautiful flowers and colorful animals, vintage finds and travel. My work is a result of a process that involves many steps, as I like to experiment with different ideas and mediums. For each project, I start with sketching and painting and then digitalize my ideas. Color palettes which I use in my work are very often derived from my own photography or interesting artifacts or magazine snippets that I have collected over time.”