Bettyjoy Design Studio founder Lucia Wilkinson has a passion for the outdoors and nature and it sure comes through in her patterns! Her specialty is “designs for children and young at heart grown-ups to be used on anything from children’s bedding to ceramics and socks!” Lucia describes her work as “a wonderland of bright-eyed and bushy designs created to add a bit more happy to people’s home.”
“I grew up in a small town the North Pennines in England which is a very wild place with harsh winters where we were cut off from the outside world for weeks at a time as kids. My childhood was spent outdoors, down at the river building dens or looking for birds eggs and feathers to put in my nature journal. My mum owned a little craft gallery in our town and I used to help her out and spent a lot of time surrounded by art and crafts. I think both of those experiences have shaped my career and the designs that I create which are inspired by my childhood.
I originally trained as a fashion designer and worked in that industry in London for a few years before moving back up North and leaving my fashion career behind. I have had many jobs in the last 10 years (from Teaching Assistant, Admin worker, TV presenter, workshop facilitator) but after the birth of my daughter I decided I needed to focus on the one thing I really wanted to do, which was draw and make patterns. The problem was I didn’t have the skills to create the designs I wanted to, or any business knowledge, so I spent two years trying to teach myself Illustrator and took lots of surface pattern courses and it has finally paid off as I now have an agent to represent my work in the UK and USA, which I never could have imagined a year ago.
I am now creating work for a range of uses from fabric to wall vinyls and childrens wear and am always looking for new opportunities to license and sell my work.”