Surtex Preview: Part One

Surtex is coming up in just a few days (May 18th-20th) with over 300 exhibitors from around the world gathering to show their print and pattern offerings at the Jacob K. Javits Convention Center in New York City.

Exhibitors include “artists, designers, studios, agents and licensing firms selling and licensing art and design for a multitude of product end-uses: decorative fabrics, linens and domestics, contract textiles, wall coverings, floor coverings, apparel textiles, stationery, greeting cards, gift wrap and other paper products, tabletop, giftware, toys, ceramics, packaging and publishing.” (

Today we would like to highlight a few of these talented designers. If you are an art buyer or licensee attending the show be sure to stop by their booths and say hello!


Paula Lukey

Paula Lukey Surtex

Paula Lukey – Surtex 2014 Promotional Video

Paula Lukey is a pattern/surface designer from Toronto, Canada with a background in graphic design. She will be attending Surtex for the first time in booth #245.

“My clients include companies, manufacturers, art directors, and licensees in the sport, lifestyle, home, fabric/apparel, and paper industries that desire a bold and contemporary edge to represent their products, services, and brands. Some notable companies I’ve worked for include Rossignol, Wired, Hudson’s Bay, Sears, and Keka Case.”

You can view more of Paula’s work at and be sure to take a look at her beautiful e-pressbook to get a feel for her aesthetic and the type of work she will be offering at Surtex.


The next three designers are part of the Forest Foundry Art Collective, which will be exhibiting in booth #726. The Forest Foundry story goes a little something like this:

“During the first ever ‘Make Art That Sells’ course with renowned NY Artists’ Agent, Lilla Rogers in 2013, eight like-minded artists met. From that classroom, a seed of an idea was planted, and watered, and this fantastic little collective instantly sprouted to life. Representing no less than 7 nationalities, and based in 4 countries, America, Australia, Belgium and the Netherlands.”


Miriam Bos

“My name is Miriam Bos and together with my artist friends of I am attending Surtex this year for the first time.

I am both an illustrator and surface pattern designer and have two separate websites–my pattern website and my illustration website. I am attending Surtex for both markets but am aiming mostly at the pattern design industry.

I am currently having a Surtex-countdown with sneak previews of my latest pattern designs on my website and Facebook page.”


Ine Beerten

“I’m Ine Beerten, a.k.a. ‘Zesti. I’m a surface pattern designer from Antwerp, Belgium and I started designing prints for textiles in the summer of 2010. I absolutely love the whole fabric design process and seeing the fabrics used in final products. I’m very excited to be exhibiting at Surtex for the first time, together with 6 other wonderful artists from the Forest Foundry Art Collective.I call my business ‘zɛsti, which is zesty phonetically spelled, and it means with great enthusiasm and energy, having a zest for life, a quality of excitement and piquancy. Definitely the way I want to live my life.”
See more at the ‘zesti blog‘zesti portfolio and on Facebook.


Kat Kalindi Cameron


“Kat Kalindi Cameron is a freelance creative artist and surface pattern designer who creates cute magical illustrations and designs with a kitsch and modern feel. Kat loves mixing colours and working with fun icons and bold shapes to create something you could write in, live in, sleep in, hang on a wall or hang on your shoulder! She licenses artwork for stationery, apparel, scrapbooking, home decor, giftware and fabric and sells her charming prints and other goodies in her online shop – available from her website Kat will be showing her portfolio of work at Surtex in the Forest Foundry booth #726.”


View more great designers on our Surtex ’14 Pinterest board and stay tuned for round two of our Surtex profiles on Thursday! -Chelsea


Are you exhibiting at Surtex? We would love to help spread the word on our Pinterest board! Feel free to send us your promotional flyers, which we will pin in the hopes of generating some pre-show visibility for all you lovely designers! If you are interested in sharing, email Chelsea at with a jpg of your flyer, your booth number and a link to your website. If you would like to be a contributor on the board, send us your Pinterest username as well and we will add you as a pinner to this group board.

At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and our private design community, The Textile Design Lab.

Featured Course

More Stories