Featured Designer: Belma Kapetanovic of Element

These gorgeous graphic rug designs are the work of Belma Kapetanovic, an interior product designer based in London. This past year Belma launched the brand ‘Element’ offering made-to-order hand-tufted wool rugs, digitally printed wallpaper and cushions. The designs are “inspired by abstract images of the natural world” and “aim to inspire an appreciation for the hidden beauty in the natural world around us. All rugs and wallpaper are made-to-order and I am able to customize any design to a particular colour scheme. I also accept commissions for custom designed rugs and wallpaper. Rugs are available in different finishes – either tuft pile, loop pile or a combination of both. It is a good idea to order a sample in your chosen design and finish before deciding on a final design.”

This second collection of rug designs has not yet been released and will be available on the Element website within a few weeks. “There are three rugs based on butterfly and dragonfly wings that will form a new ‘Insect’ mini collection and three rugs that expand on the themes and motifs seen in the ever popular ‘Geology’ wallpaper collection which is inspired by rocks and minerals.”

You can review the full product collection and see more about Belma on her website, or contact hello@interiorsbyelement.com for more information. Have a great weekend! -Chelsea

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