Featured Designer: Jessica Jones

Retro surface designer prints

Jessica Jones is a graphic designer specializing in brand identity design and surface pattern design, and we just love her crisp and bold style! Jessica is drawn to graphic shapes and cheerful colors, and she is an admirer of midcentury modern and Scandinavian design–those aesthetics inspire a lot of my patterns. My prints are often used to upholster vintage-inspired furniture or in garments with retro style.”

Scandinavian fabric prints

“Besides surface design, I also create brand identities and logos for businesses. The process of distilling something complex into simple, symbolic shapes is a challenge I enjoy, and this shows up in my surface patterns as well as my logos. Reducing a flower or animal to its simplest form is really satisfying.”

Cloud print fabric pouch

Jessica grew up in Minnesota on a dairy farm, where she describes spending “lots of time drawing pictures and zero time milking cows. At the University of Minnesota I planned to be a science major but eventually ditched chemistry and calculus to get a Design Communication degree. First I worked at a corporate in-house creative department, then at a Chicago design firm. Eventually I left and started my own graphic design business.”

Jessica Jones Typography fabric

“For many years I ran a blog design and craft blog called How About Orange (www.howaboutorange.blogspot.com), and at one point, a reader contacted me asking if I could design a fabric collection for her to sell in her shop. I happily agreed to take a stab at it, and that project with J Caroline opened the door to other surface pattern work.”

Skunk and flower ribbon

Today I regularly design for Cloud9 Fabrics, Renaissance Ribbons, and various manufacturers who make products ranging from wallpaper to pots and pans to apparel. I’ve spotted my prints on products sold at Target, Nordstrom, Zappos, Land of Nod, and Modcloth. My favorite thing is seeing what people make with the fabrics and ribbons I design. It’s always a little thrill!”


Visit www.jessicajonesdesign.com to see more of Jessica’s lovely work. Enjoy!

A Fresh Bunch


These beautiful pieces came to us from A Fresh Bunch. A Fresh Bunch will be showing their work at Blueprint, a new show held in this month in NYC. The agency represents some of the most talented artists in the industry and it is a joy to share their work with you today.

“What started as a loose collection of designers looking to focus more on design than production and marketing has become a full-fledged art licensing agency called A Fresh Bunch. We represent women artists of all stripes from around the world, and we design for every type of product imaginable, though stationery and paper goods remain our strong suit. 

Having a stable of 15+ artists connected by technology allows us to work quickly and efficiently and balance work/life commitments more easily. Our entire team, as well as many of our artists, are moms and we love that we are helping them nurture their passion while also contributing financially to their families.”

Heading to Blueprint? You can book a meeting with A Fresh Bunch here. You can also find out more information on their website.






Pencil Parade Art Collective

Pencil Parade

Left: Betsy Siber, Right: Brooke Glaser


If you’re in New York for the next few days, the ladies of Pencil Parade Art Collective would love to meet you at Blue Print (booth #8, show #2, May 21-23rd) – it’s just a few blocks from Surtex! The four artists specialize in “hand-made artwork that will remind you of times gone by, contemporary bliss, and have you excited about future trends. Each artist brings their own style, but all have a passion for art that is feminine, fun and a little quirky.”

It is always inspiring to see artists come together to form a collective, pooling resources and offering support to one another to help get their work out there. While Pencil Parade members Betsy, Brooke, Katherine and Megan have yet to meet in person, “we’ve experienced the closeness of regular friendships since early 2015. We support each other in our art-making and have crazy jazz-hands when one of our four gets a win, and even give virtual hugs and support if we get overwhelmed.”


Left: Megan Dunagan, Right: Katherine Lenius


“After being together since taking online courses two years ago, we’ve crafted pattern and design portfolios that we are so, so proud of. We are taking a very scary, exciting, and intentional step of exhibiting at our first trade show, Blue Print in New York – but more importantly, we’ll be able to show our actual “yay!” hands and give real hugs in person. While we’re looking forward to a successful show, we’re mostly excited that art brought us together as friends.

We all are traditional artists, but we enjoy creating digital artwork as well as manipulating our painted designs into patterns and fun illustrations. Pencil Parade’s goal is to bring happiness and smiles to all who see our artwork – as well as help others broaden their design skills with helpful attitudes and online classes.”

Learn more at www.pencilparade.com, and enjoy the rest of your weekend!

Featured Designer: Jenny Edwards


Jenny Edwards is the talented designer behind the UK-based Jenny Lemon Pattern Co. We just love her fun and colorful florals and patterned products, and are delighted to announce that she will be exhibiting at Surtex this weekend! Read on to discover Jenny’s journey from web designer to surface pattern designer, and what inspires her lovely patterns:

When I became a Surface Pattern Designer, I was working in web design and creating patterns and prints was only a hobby I maintained on my long train commutes into London. As my design background started in this far more digital background, technology trends have also influenced the development of my style and so I naturally favour clean designs with modern colour palettes.

My illustration style is graphic and feminine, flowing from my lifestyle passions which are books, tea and cake (in that order). I often feel as though my highly romantic subconscious is battling through the logical top layer of my personality and so the designs you see reflect this. In my collections, there’s a lot of whimsical conversationals and dense, weaving florals contained in clean and graphic layouts.

A lot of the work I am presenting at Surtex taps into the narrative of nature but I think this comes from a very aspirational place because I actually grew up in the centre of an industrial town. As a result of this, my patterns are fairly abstracted from how the English countryside really looks because they’re shown through the lens of an urban girl who secretly wants to run away and live alongside nature.


Floral Mug

Everything about Jenny Lemon Pattern Co is rooted is sugary sweet Englishness and inspired by the many country tea shops my husband and I have discovered over the years. My big dream would be to have a physical brick and mortar shop selling my products, with a patterned tea shop adjacent for customers to relax in and a working studio above the shop. Licensing will hopefully play a big role in how my brand scales and so I’m super excited to be in the Design District at Surtex this year, presenting for the first time!


Flying Birds Throw Pillow

When I think, I think in pictures but I express these thoughts in visual stories. I come from a background in writing and moved to a career in design only after graduating from English & Creative Writing at university. The process of developing creative work in a collaborative workshop environment helped me learn how to process and implement feedback objectively and efficiently. As a designer led by story, I see beyond the design I am creating, to the identity it offers the person who will buy the final product.

I started designing under my brand name from day one as a Pattern Designer and I knew that growing my business was something I would have to invest many hours in. As I’m still starting out on my journey, I think the best tip I would give others is to keep learning and keep creating every single day – it’s the only thing that helps me to continue levelling up!


Visit Jenny this weekend at Surtex booth #3341, in the Design District. You can also view her work online at https://www.jennylemon.london/

Featured Designer: E’FLOMAE


You may remember Esther Shavon from her informative guest post on exhibiting at Printsource, in which she provides some wonderful tips and advice for first time exhibitors. This weekend, Esther will be taking on another tradeshow, Surtex, where she will be exhibiting her signature colorful abstract designs under her studio name, E’FLOMAE. This unique name pays homage to Esther’s two grandmothers, Florence and Earlie Mae. “The name gave me a chance to combine all three of our names in a spirit of connection and inspiration. E for Esther and Earlie, Flo for Florence, and Mae for Earlie Mae.”

When asked about her design process, Esther cited her love of nature as a major inspiration. “Everything for me starts with nature. There is a palpable energy and sense of wonderment each time I interact with nature. Each encounter is unique, with distinctive characteristics that is always full of surprises. E’FLOMAE designs connect my love of nature photography with hand drawn and mixed media elements by sharing my artistic vision to create engaging visual imagery within textile and interior environments.”


Esther describes the patterns seen in this post as “irregular geometric prints all derived from inspiration in the loose curvature and an intermingling of branches of succulents, shrubs, and foliage.” I admire Esther’s bold approach to design and her willingness to play with negative space, vibrant colorways, and a self-described “surrealist approach toward interactions within nature.”


About the artist

A self taught fine art photographer and textile designer, Esther has spent 17 years in the healthcare profession but always nurtured her creative side. During the last 10 years Esther explored the country as a traveling physical therapist and healthcare consultant. Gradually she began taking photographs of her experiences. Intrigued by the myriad of shapes and patterns noted organically made within the natural environment, Esther became engrossed in macro photography and mixed media including drawing, collage and digital painting.

Esther is currently the Founder and Creative Director of her surface design studio, E’FLOMAE, Contemporary Designs Inspired by Nature. Organic material make up a vast majority of source material, and are often thematic building blocks for artistic motivation. She gravitates to found naturalistic patterns and shapes. Texture also plays a dynamic role and Esther is constantly exploring how to integrate her inspiration from texture and organic elements in various styles and upcoming trends.

You can see more from Esther this weekend at Surtex booth #2724, or at http://www.eflomae.com/. Have a great weekend!

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At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and private design community, The Textile Design Lab.