This past summer StephieAnn debuted their first collection, Hammer Through Daisies, inspired by the poetry of Dylan Thomas. Founder Stephanie Woolven graduated in 2013 from Chelsea College of Art and Design with a First Class Honours degree in Textile Design, and since then has pursued her vision to “launch a brand which encompassed the romantic nature of British women with comfortable, chic, affordable designs.”
‘Where blew a flowers may a flower no more
Lift its head to the blows of the rain;
Through they be mad and dead as nails,
Heads of the characters hammer through daisies’.
“The 2014 collection identifies with the poem, And Death Shall Have No Dominion by Thomas who expresses his belief in everlasting love and the notion that love never gives up, even through death. Through researching poetry and visual imagery I chose ice to destroy flowers in a poetic manner. The ability to freeze an object so alive in beauty and soul resonated closely with my interpretation and imagination. Although I eventually shattered and destroyed the flowers, my photography and drawings are still beautiful and ethereal, as is Thomas’ love.
I approach every StephieAnn piece as a textile designer. Once my artwork has been created it is then transformed via Photoshop and digitally printed onto silks and cottons. I strongly identify with the Made in Britain ethos and although it has been a challenge it makes me proud to think that I am supporting British materials and manufacturing.
Currently I handmade each garment into luxurious lingerie and nightwear. I design each piece carefully, considering the cost of the garment, its sustainability and longevity as well as making sure the garment is comfortable and chic. Every design is distinctive and features exclusive textile techniques. After my fabric is printed, I often embroider and embellish the surface by hand. By using couture sewing techniques my product are of the highest quality and made to last.
I am very excited about StephieAnn’s debut and you can now get the Hammer Through Daisies collection at www.stephieanndesign.co.uk with exclusive prints being added throughout the year.”
Have a wonderful weekend everyone and Happy Halloween! -Chelsea
I am in deep preparation mode for our upcoming workshop, Sharing Your Work and I wanted to take an hour or so next Monday, November 10th to answer questions about the workshop and share some helpful lessons on marketing your design business.
During this free webinar you will learn:
1. How marketing, and running a successful business can be a thing of beauty
2. The four pieces of your business and what you should be paying attention to as your business grows
3. A sample marketing cycle which has been tailored to the design industry and constructed in a way that will bring a sense of ease to your marketing process.
Please join me for our free webinar, “Marketing Can Be Beautiful” on Monday, November 10th at 12pm PST
Each month in The Textile Design Lab we welcome an industry expert who offers training in their area of expertise. For the month of October our guest expert has been Josephine Kimberling, “a licensed designer who specializes in pattern & painted artworks that uniquely combine fashionable pattern mixing with on-trend color palettes to create compelling collections. Since her 12-year career in product development, she has been creating surface pattern, artwork and design solutions for industry leaders all over the world.” You can read more about Josephine in our interview here.
In today’s excerpt from her 22-page training PDF, Josephine discusses types of licensing, payment cycles, and product categories/markets that utilize licensed artwork. In the full version available in The Textile Design Lab Josephine also covers the types of prints you should include in a licensing portfolio, ways to seek out licensees, and a list of helpful resources including books, websites and consultants. We hope you enjoy this free excerpt!
The topic of licensing is gaining momentum and awareness in the art world. Before you take the leap, my goal is to walk you through the basics of art licensing and share with you the inside scoop in an effort to help you make an informed decision on whether to pursue this path for your business.
I have found that the most successful artists in licensing have a specific look or style to their work, have a strong collection-based portfolio with a focused style, generate new artwork consistently, communicate professionally to manufacturers, can meet deadlines, and have enough of a left-brain to keep track of their art, read contracts, market themselves and get new business.
What is Licensing?
When you create artwork, you automatically own the copyright to your work. Licensing is when an artist chooses to allow a company use (license) their artwork to help sell their products for an agreed upon price, for specific products and for a specific amount of time. This agreement is made through a contract.
With licensing, the artist retains the copyright to their artwork, and can license that same piece of artwork to a variety of other companies for different products. For example: If you license your “Paisley” artwork to a company for them to create greeting cards, you can not license that same “Paisley” artwork to another company for greeting cards while the contract is still in effect. You can, however, license your “Paisley” artwork to a company who manufactures gift bags & gift wrap.
In licensing, you, the artist is called the “Licensor” and the company/manufacturer is called the “Licensee”.
On the left is my original artwork and to the right are 4 different products that my artwork was licensed for: stationery, handbags, cake & fabric.
Download your free excerpt of Josephine’s training here to continue reading about licensing basics. You can access the full 22-page training and all of our Textile Design Lab courses and members-only content by joining today.