May 24, 2013

Featured Designer: Sisters Gulassa

I have been hearing a lot about the Sisters Gulassa over the past year and I am delighted to finally feature their beautifully vibrant work.

Sisters Gulassa is a brand which specializes in “vibrant, vivacious prints and products for interior, fashion, and any surface that needs high impact visuals.” As their name describes, the brand consists of two sisters living in different countries. Sister Cyrille lives in Vienna, Austria and concentrates on interiors, with the brand’s “unique line of wall runners, wall murals, and floor flowers.” Sister Lise lives in Santa Cruz, California, and concentrates on “design development, trend research and working closely with local clients such as Old Navy, The North Face, Carve Designs, Pottery Barn, Title Nine, Papyrus, Cost Plus and Haiku Accessories.”

“Both sisters design, research and create art. Their backgrounds started with art, fashion and advertising and while working together abroad in Romania, they realized their combined interests could result in a rather vibrant body of work. Sisters Gulassa’s exuberant prints and trademark pattern mix is the result of their collaborations, telling tales of their passions and beckoning others to join their journey.”

They had so many fun projects and images to choose from for today’s post, but I fell in love with these mixed media pieces which can be purchased through Saatchi or Spoonflower.

“We are always looking for exciting projects and products to design for, so please get in touch with us! Our interior products will be shortly available online, and not just in Vienna, so find and follow us on FB and Pinterest for daily inspiration and updates on our shop to be!”

May 22, 2013

Street Patterns: Woven

Post by Victoria Snape. Images via: (Top row right and left:) By rios, (Middle row left:) KixjoArtisans (Bottom row left:) Ruby Chic boutique, (Bottom row right:) Louise Mills textiles

 

May 21, 2013

The Sellable Sketch Workshop: Featured Alumni Lisa Rivas & Femi Ford

Today we are pleased to feature two incredibly talented designers from our last Sellable Sketch Workshop: Lisa Rivas and Femi Ford. Lisa and Femi both created stellar collections in the course and were kind enough to share several of their prints with us today along with some insights into their Sellable Sketch experiences.

Prior to taking the Sellable Sketch, Lisa Rivas ”had no idea how to handle the field of Surface & Textile Design and had come up to a blank wall.” Over the six week workshop we watched her thrive in the ”small and serious” course environment, with “individual attention that makes students deliver and show-up.” Lisa’s collection started from images of her customer, “a sophisticated and well known elderly super model for the high-end fashion houses,” and grew into the lovely, carefully crafted pieces seen above. Lisa was inspired by “a piece of artwork done with my signature method of batik and watercolor and I was determined not to lose my personal style.” Lisa not only stayed true to her fine art roots, but was able to leave the course with “an amazing “blueprint method” in designing a successful and desirable textile collection. I gained the knowledge of how to go about gathering and assembling information on a specific client or market and then creating the designs that would be a perfect fit for them.”

Femi Ford created these energetic, colorful pieces as part of her ‘Stripes, Scales, Scallops, and Spots’ collection. “My inspiration during the Sellable Sketch was to incorporate my loose, handmade style into an ‘animal camouflage’ collection suitable for women and juniors. I ended up creating ten prints in this collection which are available through hunt+gather studio.” Femi’s biggest challenge was “focusing in on a trend and sticking with it. Also, deciding what style to apply since I have a range of ways I like to create work. My biggest takeaway from the course was Michelle’s method of analyzing past and current fashion trends and how to translate it into patterns that work with my style. The course helped me to zero in on what I really wanted to create and stick with it.”

There are still a few spots left in the Sellable Sketch Workshop! The course starts on Monday May 27th so sign up here to reserve your spot. -Chelsea

May 17, 2013

Featured Designer: Belinda Marshall

Quilt Market is taking place in Portland this week and I will be attending for the first time (yeah!). I am excited to see what the quilt world is up to, but I am also excited to have the opportunity to “talk patterns” all day long.

Earlier in the week I was having dinner with a client and we were discussing how competitive the quilt market has become. To stay ahead, manufacturers have to constantly be on the lookout for original, unique patterns that are truly special. To me, “special” work evokes some kind of emotion (in commercial art the emotion should usually not be negative-but there is always a time and a place for that as well). When I first saw the work of today’s featured designer, Belinda Marshall, I immediately felt a strong swell of emotion and recognized that I was seeing something truly special.

Belinda is a self-taught artist and surface designer living in Melbourne, Australia. She works in a variety of mediums from paints to collage and describes her work in such a lovely way:

“I use layers of abstract blocks of colour and sections of representation in varying degrees of simplicity or detail to share this world ~ leaving out what isn’t relevant to the mood of the work and focusing only on what resonates and draws me in. My intention is to communicate my experience of the environment, even if embellished or highlighted to some degree ~ how it feels to be struck by the detail of one kangaroo paw flower and then also how it feels to walk through a mini forest of fully grown kangaroo paw plants. The surprise of discovering combinations of shapes and colours in a local front yard and what it might say about the person who put it together that way.

My work is also a form of meditation ~ it’s a necessary process that connects me to my self and the world of possibility. Observing beautiful things and trying to express that beauty in my work lifts me into a habit of finding more beauty and more meaning. By surrounding myself with things of beauty and meaning I can feel more grounded and happy.”

Best of luck to all who are at Quilt Market or Surtex this week. May you all leave with new contacts, contracts and lessons learned!

 

May 16, 2013

Pattern Collections: The FAQs

We are busy gearing up for the next Sellable Sketch Workshop and around this time we always receive lots of questions about pattern collections, how they are developed, why they are useful etc. I answered the most frequently asked questions below, but please feel free to ask your collection question in the comments section.

What is a pattern collection?

A collection is simply three to seven patterns with a consistent color palette, artistic style and trend focus. All of the patterns work together, support one another and are often sold as a group.

Collections are most frequently used in the textile design world, although they can also be found on stationary, home goods and other surfaces.

Why are collections important?

Pattern collections simplify the decision making process for buyers.

Home quilters and sewers like to purchase collections because they know that the colors and patterns are going to compliment one another and their final product is going to be gorgeous. Rather than choosing five fabrics from a fabric store filled with hundreds of options, they can find one collection that they like and then purchase yardage of each pattern within the collection.

Apparel and home decor manufacturers like to purchase collections because it allows them to easily merchandise their products. For example, a bedding designer may need several patterns for their next collection. Most consumers do not want the same pattern on their duvet cover, sheet set and bed skirt, so having several patterns that work well together, but are not too similar is ideal.

What types of patterns are used in a collection?

A pattern collection usually has a main print, often referred to as a “focus print.” In The Sellable Sketch I refer to this print as the moneymaker print, because it is often the boldest in the collection and draws in buyers to your website, booth or portfolio.

The supporting patterns in the collection are called coordinates. Their artistic style and color usage should match the main print and together, the patterns should tell a consistent story.

How can I turn my sketch into a collection?

Developing a strong collection starts with knowing your market and identifying which patterns, trends and colors they are going to find irresistible a year to two years from now, when your patterns are being sold on the sales floor.

Once your collection direction is clear, it is simply a matter of develop your sketch into a main pattern with a strong layout and color story. You should then develop two to five supporting patterns which create a cohesive pattern “family.”

Having a system to follow each time you start a new collection will bring a sense of ease to your development process and will enable to you develop more professional collections at a faster pace. You will no longer feel overwhelmed by the process, but will feel driven to create collections that you can confidently use to contact agents, manufacturers or hiring managers.

If you wish to learn more about the process then please join us for the next Sellable Sketch Workshop which begins May 27th.

May 15, 2013

Street Patterns: Mini Polka Dots

Post by Victoria Snape. Images via: (Top row right) D4Discus (Top row left) Houp (Middle row center) Brown Cow vintage (Bottom row right) Just peachy

 

May 14, 2013

Sara Franklin and The Sellable Sketch

Today we are proud to feature the work of Sara Franklin, a recent alumna of The Sellable Sketch Workshop. She created a beautiful collection over the course of this six week design class, drawing on her “love of abstract expressionism, the home decor market and the feeling of freedom when putting paint to paper!” Sara has been able to apply the methods learned in the Sellable Sketch Workshop to her everyday work as a stationery designer, and hopes to sign with a textile agent soon.

Prior to taking the Sellable Sketch Workshop, Sara struggled with “loving pattern design from a distance but not knowing where to start with this world. Having no prior experience in the textile industry, being fascinating by it, but the thought of learning how to create patterns, what to create and why all felt a bit daunting.” She now has an “understanding of the surface design industry in general, and of how to create patterns and collections. It is not the mystery world that it once was. So it’s great to just move forward with all this new knowledge.”

Register now for your spot in the upcoming workshop, which starts May 27th. -Chelsea

May 13, 2013

Children’s Trend: Baby Punk

Post by Claire Carey, images via: Super Trash, Molo, Bakker made with love (Orange Mayonnaise), Zadig et Voltaire, Soft Gallery, Babiekins, Munster Kids, Ej Sikke Lej, Stella McCartney, ESP No.1

“funky, hip, a bit ‘out there’, very grown up and also very current (think the Met Ball in NYC last weekend!). This punk trend is line drawings, black, painterly lines, quirky figures and illustrations with a lot of neon” – Claire

May 10, 2013

Featured Designer: Keema of Pencil Me In

Today’s featured designer, Keema of Pencil Me In, has a knack for developing patterns that are stunning, sophisticated, bold, clever and just plain fun. I had the pleasure of meeting her during February’s UGTR Workshop and fell in love with her pattern styling.

Keema is a stationery and textile designer who loves color, texture and anything design. While attending the Hartford Art School at the University of Hartford, she won the Connecticut Art Director’s Club Excellence Award for a branding project, amongst other accomplishments. Post graduation, she was asked to join Glamour Magazine as an intern. There, she learned the behind the scenes of how to maintain a successful magazine, which lead to her Assistant Art Director position at Symphony Publishing. Keema finally began her own company Pencil Me In™ where she provides fun stationery and bold textiles.

Over the weekend, take the time to check out Pencil Me In. You can also follow Keema through her blog.

May 9, 2013

Gayleigh Chester and The Sellable Sketch

Over the next few weeks we will be featuring alumni of The Sellable Sketch Workshop, the collections they developed and the success that they have found from implementing this process.

Before taking The Sellable Sketch, full time mother Gayleigh Chester had not picked up a paint brush since graduating from college, which was nearly fifteen years ago. She knew that she wanted to enter the pattern marketplace, but didn’t know where to turn and how to get started. She had talent and passion, but lacked the confidence to get her work out there into the world.

The Sellable Sketch Workshop “is fantastic for people looking for a way back home after many years of being away from design for whatever reason. Michelle is amazingly reliable in answering any questions, which make the course really feel like our own community and she is amazingly giving and sharing- she really wants us to succeed.”

The result?

Within six months of completing the course, Gayleigh signed with two of her “dream agents” and is now on the road to an abundant freelance career. “This course gave me the confidence to develop my own style and to clearly present my collections in a professional way.”

During the six week Sellable Sketch workshop one of my goals is to help each designer find their path. That means analyzing a designer’s inspiration sources and sketching styles, before moving onto market research and print concepts. This initial work is important because it helps designers stand out in the marketplace and makes the design process more natural and authentic. For inspiration Gayleigh looks to “the parks and gardens that I have seen throughout my life and travels. I look to graffiti walls for the beautiful scratches, faded coloures and textures and the woods for the magic!”

Gayleigh Chester is a hard working, talented designer who just needed a small push in the right direction. She took The Sellable Sketch system and ran with it, creating a bright future for herself within this industry and it is a joy to see. Congrats Gayleigh!

The Sellable Sketch Workshop brings clarity to the collection development process and designers leave feeling focused, confident and motivated to get their work out into the marketplace. Click here to learn more.

May 8, 2013

Street Patterns: Kaleidoscope

Post by Victoria Snape, images via: (Top row right) Venus over water, (Middle row right) Sit stay go, (Middle row left) Verabel and fox, (Bottom row left) Fun makes good

May 3, 2013

Featured Designer: Laura Mysak

These beautiful florals are from the UK-based designer Laura Mysak. I was immediately struck by the expressive nature of her work, which momentarily takes me away to a serene garden or countryside escape. They are simply lovely!

Laura graduated in 2002 from Duncan of Jordanstone College of Art in Dundee with a First Class Honours degree in Printed Textiles, and then went on to complete a Masters in Textiles at Winchester School of Art. Since that time she has worked as a textile designer, supplying patterns to the UK high street and designer labels. Like most commercial artists, Laura feels called to explore her own path. “I have always had a passion for florals and the greatest enjoyment I get is from doing a handpainting of a flower group and turning them into a surface pattern design. I follow my instincts as to what is a good design and not necessarily always following the trends. It feels like freedom to not be tied down to what is ‘in’ and what is not.”

This year Laura hopes to expand her collection, “building in new themes and styles and hopefully increase my product outcome to include other avenues such as ceramics, stationary and wallpaper.” You can learn more about Laura’s work through her website or blog.

May 1, 2013

Monthly Vignette: April 2013

April has come and gone and over the past month we have had the opportunity to share beautiful patterns, inspiring interviews and opportunities within our industry. To learn more about any of the featured designers please scroll down to find their post or use the search bar on the right. To see previous vignettes please visit the Pattern Observer youtube channel and subscribe to our page. Have a wonderful month!

Music by: Sweet William’s Ghost at http://www.myspace.com/sweetwilliamsg…

April 30, 2013

Surtex 2013

Surtex is coming up next month (May 19th-21st) and if you are exhibiting we would love to help spread the word! This is a call for your promotional flyers, which we will be sharing on the Pattern Observer Pinterest page in the hopes of generating some pre-show visibility for all you lovely designers! If you are interested in sharing, shoot us a quick email at info@patternobserver.com with a jpg of your flyer and a link to your website. We would also love to make it a “group board” in which you can pin some samples of your work to give a taste of what will be featured at the show. If you have a Pinterest account we welcome you to email us your username and we will add you as a contributor to the board.

Nicole Tamarin was kind enough to allow us to use her Surtex flyer for this post. If you are attending the show, be sure to stop by booth 744 to see Nicole’s beautiful illustrations that are available for licensing.

We look forward to receiving your flyers and connecting with you on Pinterest! – Chelsea

 

April 29, 2013

Children’s Trend: Circus Play

*post by Claire Carey, images via (clockwise): Anive for the Minors, Molo, Le Train Fantome, Lucky Boy Sunday, Kanelimaa, 7781 shop, Maileg, Babiekins, mimilou, Fairytale Jubilee ( Rena Durham Photography for Babiekins Magazine)

A strong colour palette, geometric prints mixed with stripes and circus illustrations – lots of fun & very playful. A little bit of the unexpected and theatrical.- Claire

April 26, 2013

Featured Designer: Belinda Crossley of Brkich

As businesses grow it is often difficult to find the right balance between staying involved in the process and letting go of certain tasks. Outsourcing aspects of one’s business to a collaborator, assistant or another business is wonderful, but it can also be very uncomfortable and scary.

Belinda Crossley of Brkich, who designed the pieces that you see above, recently started outsourcing the printing and manufacturing of her garments and she seems to be doing it all in stride. She found a local printer who she loves working with, Printink Studio, and this enables to focus her time on other aspects of the business.

The basis of her latest collection, Opercula, “was originally sourced from botany books and online imagery, but the most pivotal inspiration came from a much more immediate source; the plants and gardens found in suburban melbourne streets. Thus Opercula is less about the outback and more about the Eucalyptus along the nature strip and the Grevillea peeking over your back fence.” To see the entire collection please visit brkich.com.

I hope that you all have an absolutely wonderful weekend. Registration for The Ultimate Guide to Repeats Workshop closes this Sunday, April 28th so if you haven’t taken the time to register, please do so TODAY!

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