How to Price Exclusive Textile Designs

* image from Milleneufcentquatrevingtquatre‘s Spring collection


I want to take a moment to answer the #1 question that I am asked: “How much should I charge for an exclusive print design?”

The industry norm is between $350- $700 per design. I know this is a very wide range, but I recommend using your best judgment and taking into account the amount of time that was spent on the creative process. If a design takes you 30 minutes, it probably falls in the $350-$450 range (depending on how much design mojo you have on that particular day). If you create a hand-painted masterpiece with extravagant details and so forth, it should probably sell for between $600-$700. If a design takes you months, charge whatever floats your boat. Shoot for the stars.

If you are selling the copyright to the design it is also very important to make sure that it is not too similar to a pattern that you have sold in the past or plan to sell in the future. As designers, we can see all the details and distinctions in our prints, but if the average consumer cannot tell a distinct difference between two pieces of artwork then they are too similar. So what’s a designer to do? Sell one and update the other. A few years ago I purchased a piece of artwork from a studio, only to see almost the exact same print in their collection the following season. It was infuriating and I have never worked with them again.

What comes with the price tag of exclusive artwork is the guarantee that the buyer is getting something exclusive. At the end of the day just go with your gut and charge fair prices. Your customers will appreciate your honest pricing, will know that they are getting value for their money and will return season after season.




HowToSellYourArtwork 2

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53 Comments on “How to Price Exclusive Textile Designs

  1. Hello. An interesting article. I love to come up with textile design, but unfortunately at us in Russia it is difficult to sell. I really want to find a company willing to buy my pictures and be in demand. So I could do his favorite thing and was able to feed my family.

  2. Hi Jaenne, sorry we missed this! A great place to start looking is the exhibitor lists for trade shows like Surtex, Printsource or Indigo. When you find a good match that is in line with your artistic style, I suggest reaching out to them by sharing a link to your portfolio website or following the submission process listed on their site. Best of luck!

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At Pattern Observer we strive to help you grow your textile design business through our informative articles, interviews, tutorials, workshops and private design community, The Textile Design Lab.