* image from Milleneufcentquatrevingtquatre‘s Spring collection
I want to take a moment to answer the #1 question that I am asked: “How much should I charge for an exclusive print design?”
The industry norm is between $350- $700 per design. I know this is a very wide range, but just use your judgment and take into account the amount of time that was spent on the creative process. If a design takes you 30 minutes, it probably falls in the $350-$450 range (depending on how much design mojo you have on that particular day). If you create a hand-painted masterpiece with extravagant details and so forth, it should probably sell for between $600-$700. If a design takes you months, charge whatever floats your boat. Shoot for the stars.
It is also very important to make sure that the pieces in your collection are not too similar. As designers, we can see all the details and distinctions in our prints, but if the average consumer cannot tell a distinct difference between two pieces then they are too similar to sell. Pick one and trash the other. A few years ago I purchased a piece of artwork from a studio, only to see almost the exact same print in their collection the following season. It was infuriating and I have never worked with them again.
What comes with the price tag of exclusive artwork is the guarantee that the buyer is getting something exclusive. At the end of the day just go with your gut and charge fair prices. Your customers will appreciate your honest pricing, will know that they are getting value for their money and will return season after season.